The 21 Best Content Marketing Tools in 2022

There’s a ton of content material advertising gear and services obtainable, vying to your interest (and your pockets).

But which might be the best?

Which content material marketing gear provide the maximum bang in your dollar and will let you get the task completed effectively and efficiently?

In this on hand guide, we’ll assist you answer these questions. You’ll find tools to help you at each stage of the content material marketing system, from assisting you begin a weblog to content introduction to content material control (and past).

Let’s get began.

The 21 Best Content Marketing Tools in 2022

Google Docs

BuzzSumo

HubSpot Blog Ideas Generator

Ahrefs

Evernote

Trello

Grammarly

CoSchedule Headline Analyzer

Pexels

Piktochart

Canva

Loom

Wordable

Convert Pro

Social Warfare

Buffer Publish

MailerLite

ConvertKit

Hunter

BuzzStream

Google Analytics

1. Google Docs

Offering outstanding flexibility and flexibility for growing, enhancing, and (with Google Drive) storing your content, Google Docs is a tool broadly utilized by content material marketers big and small.

How Much Does Google Docs Cost?

It’s unfastened for non-public users.

Google Docs is blanketed in Google’s Business G Suite (affiliate link), that’s to be had in three pricing tiers (consistent with user):

Basic: $6/mo

Business: $12/mo

Enterprise: $25/mo

Discounts are available for annual price.

Standout Features of Google Docs

A internet-based phrase processor, Google Docs helps you to create and edit your content seamlessly across gadgets.

You can simply and fast format and style text, upload hyperlinks and photographs, and paintings together remotely on files with buddies, colleagues, and clients in actual-time. All your modifications are automatically stored as you type, with get admission to to previous versions through revision history.

Quick Takeaway

This clean-to-use phrase processor offers “paintings anywhere” flexibility for growing first rate content (even offline using the Google Chrome browser), in addition to incorporated cloud garage in Google Drive and actual-time collaboration on files. Best of all, it’s unfastened.

2. BuzzSumo

BuzzSumo’s powerful research tools let you see what readers in your niche are seeking out and attractive with, and offer the records on which to broaden a winning content material advertising approach.

How Much Does BuzzSumo Cost?

BuzzSumo is available in 4 pricing levels, all provided with 7-day loose trial:

Pro: $ninety nine/mo

Plus: $179/mo

Large: $299/mo

Enterprise: $499+/mo

Discounts are to be had for annual charge.

Standout Features of BuzzSumo

Search for phrases or phrases and speedy discover content that’s acting properly. Identify the influencers in any subject matter or enterprise. Track remarks and trends so you can reply rapidly and capture opportunities.

Quick Takeaway

This effective device supports every stage of content approach, from preliminary studies of area of interest and tribe; getting content ideas and headline proposal on your posts; and maintaining music of the developments and activity of the key players in any niche.

three. HubSpot Blog Ideas Generator

If you ever locate yourself going for walks quick on new content material ideas for your editorial calendar, the weblog thoughts generator from HubSpot has you blanketed.

How Much Does It Cost?

HubSpot’s Blog Ideas Generator is a free tool. You can get five weblog thoughts with out an account, but to get extra (as much as 250) you’ll need to sign up.

Standout Features of HubSpot Blog Ideas Generator

You can cross vast, getting into just one key-word, or get an increasing number of specific with the aid of entering up to 5 nouns within the Generator search area. Ideas are added in seconds.

Quick Takeaway

The HubSpot Blog Ideas Generator lets you quick locate new subjects on your content material calendar. Also really worth exploring is AnswerThePublic (loose or pro), which gives a barely distinct (and more visible) technique to content material concept era, specializing in a question and answer format.

4. Ahrefs

Ahrefs offers 3 powerful search engine optimization studies equipment in one interface, helping you recognize how your competitors are gaining high rankings — and what you need to do to outrank them.

How Much Does Ahrefs Cost?

You can get a 7-day trial for $7. Thereafter, Ahrefs is available in four pricing levels:

Lite: $ninety nine/mo

Standard: $179/mo

Advanced: $399/mo

Agency: $999/mo

You get a discount of two months loose for annual price.

Standout Features of Ahrefs

With its numerous search engine optimization and keyword studies equipment, Ahrefs lets in you to benefit a whole search engine optimization profile of your and your competitors’ web sites. This consists of which featured snippets they personal, in addition to the key phrases they rank for (and also you don’t).

You can see which pages deliver the most search engine site visitors, which have the most oneway links and social shares, and which web sites hyperlink to the goal site.

Quick Takeaway

See the precise key phrases for which your competition rank in organic seek. Analyze the extent and pleasant of their one way links. Then use the data to do better.

5. Evernote

This feature-wealthy, multi-device, note-taking app offers a unmarried, searchable field for all your notes, thoughts, lists and reminders.

How Much Does Evernote Cost?

Basic plan: Free

Premium plan: $7.99/mo

Business plan: $14.99/mo

Note: Paid plans offer additional capabilities and functionality.

Standout Features of Evernote

With Evernote you may create notes with rich textual content formatting and to-do lists with checkboxes; clip from the net; upload voice memos; and connect PDFs, receipts, files, and files. You can kind and arrange information via date, name, or tag, and the app’s powerful seek feature even acknowledges textual content in pics and handwritten notes.

Quick Takeaway

More than in reality a observe-taking app, Evernote enables you to acquire the whole lot you want in one area and know that all your notes, lists, and clips are subsidized up, organized and accessible.

6. Trello

Trello makes use of forums, lists, and cards to offer a simple but enormously visible and bendy mission control tool for people and teams.

How Much Does Trello Cost?

Personal: Free

Business Class: $12.50/mo (or $9.Ninety nine if paid yearly)

Enterprise: $20.83/mo for up to three hundred customers

Note: Paid plans provide extra features and capability.

Standout Features of Trello

Trello combines drag-and-drop simplicity with high-quality flexibility and at-a-look clarity on venture repute.

Create as many responsibilities and lists as you need, and prepare the assignment in any way that meets your wishes.

Quick Takeaway

Trello enables you organize tasks of any length. Checklists, due dates and calendar view (or iCal integration) help to make certain cut-off dates are met. Extra functionality, which includes 1/3 party integrations and collaboration tools for larger groups, is to be had with the paid plans.

7. Grammarly

Grammarly (affiliate hyperlink) is a effective and feature-wealthy grammar checker that helps you hold your writing free of spelling, grammar, and punctuation errors.

How Much Does Grammarly Cost?

Basic checker: Free

Premium (superior writing remarks): $11.99/mo billed yearly

Business (for teams): $12.50/mo/member billed yearly

Standout Features of Grammarly

Clear, clean to apply, and customizable to your writing desires (instructional, conversational, and so on.), Grammarly is a very flexible checker. It operates nearly anywhere you write — to your browser (as an instance, Google Chrome, social media posts), as a desktop app, and in MS Office.

The free model picks up typos and basic grammatical errors. Grammarly Premium scans for proper sentence structure, writing tone, plagiarism, and more.

Quick Takeaway

As a content material marketer, the final thing you want is spelling, grammar, and punctuation mistakes to your writing. This customizable and versatile grammar checker enables you put off them.

eight. CoSchedule Headline Analyzer

Quick and easy to apply, the loose headline analyzer from CoSchedule enables you write powerful headlines to your publish.

How Much Does it Cost?

Free to apply, in trade for contact details.

Standout Features of CoSchedule Headline Analyzer

Gives your headline a percentage score based on analysis of the overall shape, grammar, and readability. In addition, it provides suggestions, in addition to period evaluation.

Quick Takeaway

Craft headlines that’ll get hold of extra clicks with this in-intensity headline analyzer. You’ll also see a preview of the way your headline will appearance in Google seek outcomes and e-mail subject traces.

nine. Pexels

Make your submit stand out with photographs from Pexels’ big useful resource of hi-res pics and films that you may use anywhere, totally free.

How Much Does it Cost?

Free for non-public and industrial use.

Standout Features of Pexels

Download snap shots at once with out creating an account. If you have a (loose) account, you may “like” pictures, follow photographers, and curate collections of pics. Search any term to discover the photo you want quickly and truely, and with the “Discover” feature you could search present collections and recommendations.

Quick Takeaway

Find the proper picture (or video) for any piece of content with Pexels. Or, if you need some thing extra at the artsy facet, try Unsplash. Both sites offer lots of hi-res, free inventory photographs for both industrial and personal use.

10. Piktochart

No design revel in? No problem. Create appealing infographics, social media portraits, flyers, posters, and more with Piktochart.

How Much Does Piktochart Cost?

There are 3 plans to be had:

Free (confined functionality)

Pro: $24.17/mo (billed annually)

Pro Team: $eighty two.50/mo (billed yearly) for 5 users

Standout Features of Piktochart

There are hundreds of professionally designed templates that will help you get commenced. Use the simple drag-and-drop editor to edit fonts and colours, and add your very own textual content. In addition, fully customizable and interactive charts and maps, and lots of loose icons and snap shots, help you tell your story genuinely and powerfully.

Quick Takeaway

Piktochart facilitates you maximize engagement with striking visual content material, even when you have no layout revel in. And Piktochart infographics are absolutely searchable for improved SEO to assist your content get observed.

eleven. Canva

Create exceptional “picture with textual content” headers to your blog and social media posts with Canva’s flexible and easy-to-use graphic layout platform.

How Much Does Canva Cost?

Canva is free

Canva Pro is $nine.Ninety five/mo paid yearly, or $12.Ninety five paid month-to-month

Standout Features of Canva

Drag-and-drop modifying simplicity and thousands of image templates provide top notch layout flexibility and productiveness to create excellent visuals to your advertising campaigns. You can also share content material without delay to many social platforms.

Quick Takeaway

Canva offers a multi-faceted on-line design tool, and not using a watermarking and thousands of templates and snap shots to gain the look and format you need — with out a Photoshop abilties wished.

12. Loom

Combining face and display screen video recording with audio, Loom makes it easy to create short, private motion pictures ready for sharing through email, social media, YouTube, or as an embedded video to your internet site.

How Much Does Loom Cost?

Basic: Free (access to twenty-five motion pictures)

Pro: $8/mo if billed yearly, $10/mo if billed month-to-month

Standout Features of Loom

Versatile and smooth to apply, Loom is to be had on Windows, Mac, iOS, and as a Chrome extension.

Pro gives you access to unlimited movies, in addition to drawing-tool and mouse emphasis; HD (on Mac); ability to add buttons, hyperlinks and files to videos; and analytics.

Quick Takeaway

With no watermarks or regulations on how lengthy you document for or how many films you make, Loom’s ease of use and occasional value puts the attractive power of personalized, conversational video in the reach of all content entrepreneurs.

thirteen. Wordable

With Wordable, you could write your posts in Google Docs and then switch them to WordPress with a single click on — no greater reproduction/pasting or re-formatting in the WordPress editor.

How Much Does Wordable Cost?

Solo (1 consumer, 1 WordPress website): $19/mo, $one hundred ninety/year

Pro (5 customers, five WordPress websites): $49/mo, $490/12 months

Pro Plus (25 users, 25 WordPress websites): $99/mo, $990/12 months

There’s a loose trial duration and limitless exports with all plans.

Standout Features of Wordable

Exports your Google Docs formatting intact to WordPress, including header tags, snap shots, and even tables. Integrates seamlessly with a collaborative workflow: write as you typically do and work collectively along with your crew inside Google Docs.

Quick Takeaway

Wordable saves an widespread amount of time — no greater copying, pasting, and then re-formatting your posts in WordPress.

14. Convert Pro

Easy-to-use, fast, dependable and cellular-pleasant, Convert Pro (affiliate link) is a effective plugin for WordPress that allows you convert your internet site visitors into electronic mail leads.

How Much Does Convert Pro Cost?

Convert Pro only: $99/year or $399/lifetime

Agency Bundle (Convert Pro plus an additional suite of tools, inclusive of Astra Pro and Schema Pro): $249/12 months or $699/lifetime

In both cases, the license is to be used on a vast number of websites.

Standout Features of Convert Pro

Convert Pro’s drag & drop editor makes it smooth to put text, photos, and other components. Numerous font, colour, fashion and form options let you customize all aspects of the layout. Advanced A/B testing allows you optimize content material.

Quick Takeaway

Convert Pro offers a unique and function-rich set of lead era equipment, including multi-step calls to action, on-click on and go out-purpose popups, page-stage targeting, and more (which include geo-place concentrated on) that will help you construct your listing.

15. Social Warfare

Social Warfare (affiliate hyperlink) is a effective WordPress plugin that lets in you to absolutely customise your share buttons for social media so you maximize social sharing and engagement.

How Much Does it Cost?

Social Warfare: Free

Social Warfare Pro:

Single Site: $29

Up to 5 Sites: $89

Up to 10 Sites: $139

Unlimited: $349

All licenses are billed every year, with an automatic 30% renewal bargain.

Standout Features of Social Warfare

Over five,000 ability fashion combos to fit the social share buttons in your website. The buttons are fast loading, may be located anywhere, and are completely attentive to device and screen length.

Quick Takeaway

Social Warfare is a complicated social sharing plugin that includes buttons for all of the top social networks, “click on to tweet” rates characteristic, and content safety through the Frame Buster plugin that forestalls people inserting their own name to action.

sixteen. Buffer Publish

Buffer is a famous social media scheduling device that gives a clean and simple-to-use dashboard, in addition to tailored publish and superior calendar scheduling, so that you can be prepared, steady, and effective on your social media marketing.

How Much Does Buffer Publish Cost?

Buffer Publish is available in 3 paid degrees, billed month-to-month or yearly, in addition to in a unfastened plan:

Free plan: three social debts, 10 scheduled posts at a time, 1 person

Pro: 8 social accounts, one hundred scheduled posts, 1 user for $25/mo (or $144 if billed annually)

Premium: eight social debts, 2,000 scheduled posts, 2 customers for $65/mo (or $663 if billed annually)

Business: 25 social bills, 2,000 scheduled posts, 6 customers for $ninety nine/mo (or $1,010 if billed annually)

All plans have a 14-day unfastened trial.

Standout Features of Buffer Publish

When you upload a URL, you can at once see how the submit will look within the social media bills you’ve related, and it’s smooth to personalize publish content material for the exclusive social media systems. Available integrations make for efficient content material curation.

Quick Takeaway

Buffer Publish enables efficient and effective social media advertising with extra brand-constructing energy offered thru Buffer Reply, for social listening and engagement, and Buffer Analyze, an in-depth analytics tool.

Note: Hootsuite is any other leading participant within the social media control area. Depending in your precise desires, it’s every other stable desire.

17. MailerLite

MailerLite (affiliate hyperlink) is a well-dependent email advertising and marketing tool that makes it smooth, even for beginners, to create stunning touchdown pages, opt-in bureaucracy, and emails to build and serve their list.

How Much Does MailerLite Cost?

MailerLite is loose for up to 1,000 subscribers.

The unfastened plan permits you to construct landing pages and begin mailing your first 1,000 subscribers, but excludes stay chat assist, free newsletter templates, and positive other capabilities.

Premium plans begin at $10/mo for up to at least one,000 subscribers, growing in increments per subscribers. Premium plans provide additional functions and unlimited emails in step with month.

Standout Features of MailerLite

Easy to apply drag-and-drop editor to create placing emails and touchdown pages with a large choice of responsive templates for notion. You also can A/B take a look at as much as five touchdown pages, and vehicle-resend messages to non-openers, with a extraordinary challenge line, new content material, or an brought non-public message.

Quick Takeaway

MailerLite keeps it easy but gives plenty of in-app help, useful functions, and virtual advertising and marketing recommendations. Ideal for small groups and solopreneurs, the unfastened plan lets you get commenced at minimal cost.

There are, of direction, many service providers in this space. Larger, more statistics-hungry marketing teams might also want to test out solutions such as MailChimp or GetResponse, or this subsequent device we’ll talk.

18. ConvertKit

ConvertKit (associate link) is a streamlined email carrier company that packs a punch but continues it simple with functions specially designed to meet the wishes of creators and bloggers.

How Much Does ConvertKit Cost?

Free plan: Allows you to get commenced with Landing Pages and Forms to construct your listing. You can send e-mail proclaims to up to at least one,000 subscribers.

Paid plan: Unlocks all ConvertKit capabilities, from $29/mo for up to one,000 subscribers, price growing in increments to limitless numbers of subscribers. You get one year for the fee of 10 while you pay yearly.

Standout Features of ConvertKit

Simplifies e-mail advertising by using combining effective advertising automation with an smooth-to-use interface.

When creating e mail sequences, it’s clean to switch among sequencing and editing in a unmarried window — no clicking inside and outside of a couple of pages. It’s additionally clean to pick recipients for publicizes by way of segment, tag, or other custom fields for focused advertising and marketing.

Quick Takeaway

If you are a creator or blogger no longer searching for to create surprisingly-illustrated emails, ConvertKit may be the suitable e-mail service issuer for you — it continues things easy with simply the features you want to build and market on your listing.

19. Hunter

By supporting you locate touch info for the right person to electronic mail for pitching, link requests, and greater; Hunter (affiliate link) is a very powerful device for on line advertising lead technology and outreach.

How Much Does Hunter Cost?

Free plan: 50 requests/mo

Starter: 1,000 requests for $49/mo

Growth: 5,000 requests for $99/mo

Pro: 20,000 requests for $199/mo

Enterprise: 50,000 requests for $399/mo

Discounts are available on all plans in case you choose annual billing.

Standout Features of Hunter

Hunter’s Chrome extension (proven in screenshot above) makes domain searches almost on the spot. Returns not simply email addresses, but the person’s role within the enterprise, supporting you identify the most appropriate recipient in your outreach.

Quick Takeaway

This person-friendly advertising platform discovers and verifies expert emails in moments, permitting you to gain precious lead generation information fast and without difficulty supplementing, as an example, records from LinkedIn profiles.

20. BuzzStream

With BuzzStream you may do all your outreach — studies possibilities, locate e-mail addresses, ship outreach emails, automate comply with-ups, and tune overall performance — in one CMS (content management machine).

How Much Does BuzzStream Cost?

Starter: 1 person, 1,000 contacts, $24/mo

Group: 3 users, 25,000 contacts, $99/mo

Professional: 6 customers, 100,000 contacts, $299/mo

Custom: 15+ customers, 300,000+ contacts, $999/mo (beginning)

All plans offer a unfastened trial length. Premium plans provide additional features. You get 1 month loose if you pay for one year in advance.

Standout Features of BuzzStream

BuzzStream’s Discovery device makes it smooth to discover influencers and critical bloggers for your niche. With the BuzzMarker Chrome extension, you may upload websites, people, and hyperlinks for your BuzzStream account with one click.

Quick Takeaway

Once you’re adept at the platform, BuzzStream makes outreach plenty quicker and simpler than doing the whole lot manually. This is in particular helpful if you are doing outreach at scale.

21. Google Analytics

See wherein your traffic is coming from, which key phrases are your first-class performers, which of your pages are most famous, how plenty time traffic are spending for your website, and greater with Google Analytics. And you may do it in actual-time, and free of charge.

How Much Does It Cost?

It’s loose.

There is likewise an agency model, Google Analytics 360, with additional capabilities.

Standout Features of Google Analytics

The widespread variety of wellknown dashboards provides at-a-look perception into all of the key regions of internet site and online advertising and marketing performance. Ability to personalize dashboards to analyze precise facts. Provides reliable facts to manual website optimization and commercial enterprise improvement.

Quick Takeaway

This cloud-primarily based analytics platform allows agencies of all sizes to learn how visitors are locating and using their website. And then, primarily based on real information, take action to enhance web page overall performance and your inbound techniques.

Which Content Marketing Tools are Your Favorites?

So there you have got it. Our choices for the 21 great of the high-quality content material advertising and marketing tools in 2022.

Nearly all of the equipment we’ve listed provide both a free plan or a loose trial duration (or are loose altogether). So you can try them out at very little value.

Which are your favorites?

And have we disregarded any tools which you love the usage of? Let us know in the comments.

The 21 Best Content Marketing Tools in 2022

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